Corporate blogging: a new marketing communication tools for companies

Corporate blogging offers unique opportunities for significant, rapid, cost-effective results as an alternative to more conventional marketing campaigns and specifically, for boosting of brand loyalty and increasing credibility with one’s existing and potential customer base.

Corporate blog marketing can boost search engine positioning. In marketing terms, a blog can bring a human personality to a faceless company, which can create a connection between the corporation and the client. Functionally, corporate blogging allows companies, governments and others to gain feedback and a strong impression of their reputation among members of the public or a customer base, without the overheads in terms of the time and organisation required for email marketing and Web based surveys. This can lead to deeper loyalty and richer feedback.

Blogging is a trend that companies will not be able to ignore as it provides a platform for businesses to interact with potential customers as well as a way for companies to build their brand through knowledge sharing. Build customer relationships with own corporate blog marketing campaign. Corporate blogging allows to perform real-time market research by posing questions and receiving immediate feedback. By giving your company a personable voice, and continuing to offer them relevant content, can transform return readers into loyal customers as well as viral marketing partners, with blog marketing. More and more, CEOs and other business executives are reaching out to prospects and current customers on a more personal level.

Corporate blog marketing also helps increase link popularity online. The number of incoming links to corporate blog and company’s web site grows and grows each month, simply by having a blog marketing presence. Corporate blog can be full of relevant content readily available for others to link to, and by linking out to other sites. Then build a platform to develop quality reciprocal linking arrangements.

As more corporate blogs are created, the state of blogging will evolve—again, like corporate websites, blogs will become marketing vehicles, blog use will increase as a result of content syndication, and help build cohesive, efficient employee teams. So that, if your company is committed to setting up and maintaining a blog, you may be pleasantly surprised at the results.