Nowadays, public marketplace has been replaced by a computer screen, where almost anything can be purchased at any time of the day or night. Consumers are often eager to spend money online. Indeed, they are increasingly number of people would like to do their shopping from the comfort of their own home, in pajamas and slippers, with a cup of coffee in hand. In order to earn the trust and confidence of more consumers, e-commerce merchants have to work harder than ever to differentiate themselves.
There are early success stories - amazon.com, eBay, eToys and Dell to name a few. All these companies automated their businesses and they provide good value to their customers.How do we define "e-commerce success"?It is an e-commerce website that actively makes a favorable net profit. In addition, the implementation of effective business strategies and a strategic management process is encouraged and needed for company in achieving long lasting success of an e-commerce company.
An example of e-commerce success….
There are early success stories - amazon.com, eBay, eToys and Dell to name a few. All these companies automated their businesses and they provide good value to their customers.How do we define "e-commerce success"?It is an e-commerce website that actively makes a favorable net profit. In addition, the implementation of effective business strategies and a strategic management process is encouraged and needed for company in achieving long lasting success of an e-commerce company.
An example of e-commerce success….
Amazon.com, Inc. (NASDAQ: AMZN) is an American electronic commerce (e-commerce) company in Seattle, Washington. It was launched in 1999, which is an e-commerce best known as the first online retailer of the Internet world. Amazon.com has immensely gained economic profit with respect in e-commerce all over the world due to its implementation of strong organizational and effective team management strategies. Amazon.com has 35 million customers and lists millions of unique items in categories such as electronics, kitchen and house wares, books, music, DVDs, videos, photography equipment, toys, software, computer and video games, tools and hardware, outdoor living and wireless products.There are many key success factors of Amazon.com that also create the competitive advantages to compete with other companies in the area of electronic commerce. Especially, Amazon.com is the only website that contains altogether web books, business brands and retails on a single-web-based business. Dealing with a wide range of books becomes the major source of income and it leads the internet business become successful.
An e-business initiative typically involves participation and buy-in from sales, marketing, customer support, accounting, MIS, and senior management. The customer relation management is the most significant and unique quality of Amazon.com. Apart from that, Amazon is at the forefront of integrating e-business systems into every element of the value chain, embracing B2B, B2C, and intra-organizational systems in an attempt to attain sustainable competitive advantages over incumbents within its markets.
The strategy to work better and adopting a strong base of selling product distinguish Amazon.com from other e-commerce organization as well as expanded its commercial activities. Besides, a clear customer identification assist the Amazon increase revenues. Furthermore, the company was becoming customer-centric by placing customer needs at the center of every decision and tactic, by fostering an atmosphere of customer loyalty and long-term relationship. The entire e-business strategy becomes more effective and profitable for the company.
Amazon.com is definitely integrate their e-business activities with other traditional sales and marketing activities. Moreover, it also attract the locals of foreign countries towards its business. Consistently, more people are familiar with Amazon.com since it provides more channels and branches of Amazon.com in foreign countries. For further information about Amazon.com, u can click on this website http://www.amazon.com/
An e-business initiative typically involves participation and buy-in from sales, marketing, customer support, accounting, MIS, and senior management. The customer relation management is the most significant and unique quality of Amazon.com. Apart from that, Amazon is at the forefront of integrating e-business systems into every element of the value chain, embracing B2B, B2C, and intra-organizational systems in an attempt to attain sustainable competitive advantages over incumbents within its markets.
The strategy to work better and adopting a strong base of selling product distinguish Amazon.com from other e-commerce organization as well as expanded its commercial activities. Besides, a clear customer identification assist the Amazon increase revenues. Furthermore, the company was becoming customer-centric by placing customer needs at the center of every decision and tactic, by fostering an atmosphere of customer loyalty and long-term relationship. The entire e-business strategy becomes more effective and profitable for the company.
Amazon.com is definitely integrate their e-business activities with other traditional sales and marketing activities. Moreover, it also attract the locals of foreign countries towards its business. Consistently, more people are familiar with Amazon.com since it provides more channels and branches of Amazon.com in foreign countries. For further information about Amazon.com, u can click on this website http://www.amazon.com/
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